Purpose

Emboldened periods for every body.

Brand and Team Values

At joni, we have internal team values around how we work and brand values that support the customers we support and our promise to them.

Team Values

The behaviours that matter to our team and how we show up for each other that go deeper than our brand values and are a big part of how we hold each other accountable and work together.

1. Own it. Show up. Lead with purpose, curiosity, honesty and creativity. We know our glass balls vs rubber balls and continuously drive them forward.
2. Show what’s possible. The best communicators combine heart and data and show what is possible vs talking about what ifs. We ask questions and seek clarity when unclear and are transparent with our work.
3. Great seeks greatness. Innovative and impactful team members want to do great work with other high performing team members. We have each others back and drive each other forward.

Brand Values

The commitments that matter to our customers our brand ethos and how our team shows up for our customers.

1. Unapologetic inclusivity. We stand for bodily agency, equity and inclusion to drive menstrual equity forward.
2. Radical transparency. We’re direct and kind. We disclose every ingredient we use in our products to inform and educate so you can make the best decision for your body.
3. Challenge the Status Quo. We focus on innovation, sustainability and accessibility to challenge the status quo and bring period care into the 21st Century.