Growth Marketing Manager

Location: Ideally in Victoria, BC but open to Toronto GTA

Type: Full-time remote (40 hours a week)

About joni

At joni, we believe period care should be accessible, sustainable, and stigma-free. We’re a purpose-led, Canadian menstrual care brand disrupting a traditionally antiquated industry by creating plant-based, innovative, and impact-driven products that give back with every purchase. From breaking taboos to partnering with grassroots organizations for menstrual equity, we’re not just building a brand—we’re building a movement. And we’re looking for someone who’s just as passionate to join us.

The Opportunity

We’re hiring our first in-house marketing lead and looking for a creative-meets-analytical team member who can help to build our marketing strategy, drive measurable growth, and execute on bringing our story to life across every customer touchpoint. You’ll work closely with joni’s CEO (who’s owned marketing to-date) and take strategic ownership over all things marketing including content, SEO, marketing campaigns and press releases and play a key role in shaping joni’s next chapter of growth.

You’re a fit if you…

• Are deeply mission-aligned—you care about menstrual equity, sustainability, and building a more inclusive world.
• Are a strategic thinker and strong executor—you know how to turn insights into action with a sense of urgency.
• Have a knack for creating value-add, brand-aligned content across social, email, and web.
• Have a proven and successful grasp of digital growth levers—organic, paid, influencer, affiliate, SEO etc.
• Thrive in a remote, scrappy, fast-paced environment where you can wear many hats. You’re middle name is “figureitout”.
• Are as comfortable building strategy as you are executing—this role is a blend of both but execution is key here.

What You’ll Own

• Brand & Content Strategy: Shape and evolve our storytelling across channels.